The area of soft skin around your eyes is highly susceptible to the visible impact of aging, from crow's feet and wrinkles to fine lines and bags. The reason? It's thinner and more delicate than the skin on other parts of your face, with less subcutaneous fat to maintain suppleness as you age. Just as important, the underlying muscles in this region tense each time you change facial expressions, gradually eroding the skin's vulnerable collagen matrix. The result? Unsightly crevasses gradually replace your eyes' youthful glow over time.

Plant stem cells work just like stem cells do in humans., i.e., they possess the regenerative ability to develop into any other type of cell. The new Advanced Under Eye Formula contains stem cells drawn from a specific species of Swiss apple. These apple-derived stem cells are generating significant interest among dermatologists for their beautifying effects. In a clinical trial, twenty aging individuals used a cream containing this apple stem cell extract, applying it twice daily to problem areas around the eyes. After only one month, a 15% reduction was observed in the appearance of wrinkles.

To augment these beautifying effects, moisturizing extracts of rice bran and soy are included in the Advanced Under Eye Formula to help keep skin soft and smooth. Women of the Far East have benefited from the age-defying and moisturizing properties of soy and rice bran for centuries. A recent study of a soy-based compound revealed decreased skin roughness and increased skin clarity in sixty-five aging women after just 12 weeks.

When it comes to antioxidant potency, few fruits can beat pomegranate and blueberries. They're rich in polyphenols (plant-based compounds) to help support the soft skin around the eyes from the many external insults that accelerate onset of the wrinkled, papery look often seen in maturing individuals.