Ultra Pure Fish Oil 700 (formerly Ultra Pure Fish Oil 360mg/240mg) is formulated to provide a higher concentration of EPA and DHA per softgel. Fish oil provides protection and maintenance of the normal function, fluidity and health of cell membranes. The essential fats EPA and DHA help maintain and support soft tissue and connective tissue. Fish oil helps promote cartilage and joint function and relieves mild mood changes and cramps associated with the menstrual cycle.* Fish oil helps maintain platelet aggregation levels that are already in the normal range.